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May 2, 2017

New Resources for Employee Safe Driving Campaign with Focus on Speed

Speeding has been a factor in nearly 1/3rd of U.S. crash deaths every year since 2005. Research shows that a 5% cut in average speed can result in a 30% reduction in the number of fatal road traffic crashes, so small changes can create big results!

That's why the Network of Employers for Traffic Safety (NETS) now offers its Drive Safely Work Week™ (DSWW) road safety awareness campaign more frequently, beginning with a new campaign focused on speed. The emphasis is on short, direct, actionable messages highlighting specific behaviors employees can change that will reduce their risk of a vehicle crash.

Speed campaign free employer materials include:

  • Launch Letter
  • Fact Sheet
  • Safety Presentation
  • Pledge Cards
  • A Variety of Posters
  • Social Media & Email Graphics
Materials are not dated, so employers can schedule a DSWW campaign whenever it works best for them. Here's an example of the information your employees could find helpful:


  1. Plan your route. Advance planning saves far more time than speeding, and you'll be less likely to feel the need to speed.
  2. Keep an eye on the odometer. When you do the recommended mirror-sweep every 5-6 seconds, look at the odometer so you can avoid accidental speeding.
  3. Use cruise control selectively. Set cruise control to a legal, safe speed, taking into account current driving conditions. Using cruise control is NOT recommended for driving on city streets, in heavy traffic, on hilly or curvy roads, or on slippery, wet, snowy, or icy roads.
  4. The music you listen to could influence your speed. Consider a driving playlist or tune in to music designed to reduce stress and help you slow down.
  5. Consider fuel efficiency. Speeding, rapid acceleration and hard braking can lower fuel economy by 15% to 30% in highway driving and 10% to 40% in urban driving.
It's not difficult to plan a DSWW campaign for your own workplace. Download the speed campaign from NETS website, and share this important message with your employees.


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